Sunday, March 4, 2012

DECK THE MALL WITH SEASONAL TENANTS A YULETIDE TENURE BENEFITS PROPRIETORS AS WELL AS THE CENTERS WHERE THEY SET UP SHOP.(BUSINESS)

Byline: DAVID ORENSTEIN Business writer The holiday season is a powerful commercial magnet that is luring scores of small businesses out of seemingly every corner of the Capital Region and into the mall. -

Proprietors of such stores say their main goal is to take advantage of the season's heavy consumer activity, but they also say a yuletide tenure can also provide an artisan or traveling merchant with a host of other benefits.

And the seasonal tenants can in turn help the malls, adding greater variety and keeping them full and vibrant-looking during the crucial shopping season. Retailers will often post almost half of their annual sales in the last …

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